Founded in 1970, GROCO has been a pioneer in developing environmentally conscious waterborne coatings tailored mainly for industrial and commercial applications. A significant milestone was the 1990 patent for TransSeal® technology, which introduced a peelable protective coating for finished paint surfaces that met low VOC and emission standards well below EPA limits. TransSeal® coatings are notable for being recyclable as Class II Non-Hazardous Industrial Waste and for facilitating immediate off-gassing and curing post-application. GROCO's product range includes coatings for automotive parts, pipe fittings, heavy machinery, glass, and construction materials under brands like Covercrete, Quickdry, and Glassmask. The company also leads in decorative concrete stains, acrylic paints, and sealers.

Innovation at GROCO involves unique chemical formulations, such as those in TransSeal®, which combine uncommon chemical compounds to create easy-to-peel coatings adaptable to various substrates, including polished and anodized metals. This adaptability is protected by a revised patent that allows formulation modifications for specific applications.